Customer Service Programs

The first step in creating a good relationship with all of your customers is to create a customer service program.

The largest companies in the world now spend billions of dollars on customer service programs. The reason they do this is to ensure a good relationship with their customers. The executives at these corporations know that a good customer relationship is the same as money in the bank.

Other businesses including startups are in much the same situation. Creating an effective customer program will lead to a better relationship with existing, more new customers and higher profits. This means the first step in building a profitable business to create a customer service program.

Components of a Successful Customer Service Program

  • The first and most important component of a successful customer service program is knowledge. An entrepreneur or manager should learn as much about customer service as possible. Then learn how to apply it to his or her business. Books, websites, articles, websites, seminars and courses can help you learn what you need to know about customer service.
  • The next component needed is a strategy or plan. Even a bad strategy or plan is better than no plan. Any plan or strategy can be revised if necessary.
  • Planning for customer service is important. Even though most customer service plans don’t survive interaction with customers planning for customer service will make a business and its employees better prepared for customer service.
  • Customer service goals are always important. Keep the goals realistic and achievable but have them. Start with a basic goal such as we will try to greet every customer who enters the store within a minute. Just striving for goals can improve customer service.
  • Ideas are also important. A good way to begin is to hold a brainstorming session with all the customer service employment. Ask them their ideas about customer service and in particular ask what’s wrong with your customer service and how it can be improved. Also ask for ideas and then work out a plan to implement them.
  • Place somebody in charge of the customer service plan. The biggest reason why customer service plans fail is that nobody takes responsibility for them. Put somebody in charge of customer service and make the plan their responsibility. Monitor their activity and make sure that they are implementing the plan.
  • Another reason why customer service plans fail is that nobody is aware of them. In many cases will spend a lot of time and effort creating a customer service plan, place it in a drawer and forget about. Everybody should be aware of the customer service plan and responsible for it. A good way to make the customer plan everybody concern is to give every employee input into its creation.
  • Set realistic customer service goals and find a way of monitoring progress towards them. For example monitor employee performance to see if goals are being set. Set a goal of improving customer satisfaction.
  • Reward employees for achieving customer service goals. Having a reward such as a bonus or a gift certificate or card can give employees an incentive to achieve the goal. Another excellent incentive is to tie promotion to customer service goals.

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This entry was written by Prathamesh , posted on Saturday January 08 2011at 07:01 am , filed under Customer Resume Articles . Bookmark the permalink . Post a comment below or leave a trackback: Trackback URL.

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